Martina Yazgan is Business Development Partner Manager at Cognigy, headquartered in Düsseldorf, since February 2018. Due to her experience in the development of corporate strategies and identities, the execution of omnichannel marketing and communication strategies teamed with her knowledge across Conversational AI, she is the right person to consult Cognigy Partner in each phase of a conversational AI project holistically. She has the Lead on the Partner business field and takes the responsibility on at on the one hand the personal support and on the other hand the development of Partners and their successful implementation of their conversational AI business objectives.
Martina started her professional career as a graphic designer and image editor for fashion retail clients and evolved into the role of a fashion retail project coordinator. Due to her first work experience, she decided to study International Business and Management Studies in Venlo & Eindhoven, NL. Based on her new gained skills, she continued her professional career at media networks and communication agencies, such as Wavemaker – former MEC GmbH – a global media agency and part of the biggest German media network GroupM, Kunde & Co – one of the biggest creative agencies in Copenhagen, DK – and one of the strongest global media networks Dentsu Aegis Network with the major focus on Business Development. In the last five years, she has strengthened her skills and expertise on holistic communication and ecosystem strategies, corporate strategies, digital transformation marketing, and Big & Smart Data integrations. One of her strongest capability is the creation of award-winning digital innovation strategies and execution of state-of-the-art operational conversational AI use cases.
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